Germany, alongside the UK, is one of the biggest music markets in Europe, making it one of the most important and challenging countries for artists to break into.
Next to live shows and social media marketing, traditional media coverage plays an important role for artists in growing their following. Believing that radio is only useful for mainstream pop tunes, however, is a misconception. When it comes to spreading awareness and visibility for one’s music within the target group, radio continues to play a relevant role in this process. Artists who receive regular support from German Radio also benefit – depending on the reach of the radio stations – from generous royalty payouts.
Over the course of nearly a decade, I've had the privilege of interacting with several amazing people working across various radio formats in Germany. These individuals are experts in their fields, which can vary from Pop, Rock, and Hip-Hop all the way to Jazz and experimental music. Of course, when it comes to playlists, radio has its restrictions (#radio edit required), with most mainstream formats focusing on spinning viral hits and promoting established artists. Nevertheless, the German radio landscape represents a diverse music culture. With a wide range of radios, including around 274 private radios, 74 public broadcaster stations, and an estimated 2400 digital web radios, Germany boasts specialized indie and alternative formats. There are culture radios, rock radios, college radios (which also have their own college charts), and special format shows at AC Pop and Youth stations, allowing for the occasional feature of out-of-the-ordinary tunes on more commercially associated radios. This is why I love what I do; there's nothing more rewarding for me than pitching good and diverse music and seeing the impact it can have on an artist’s career.
If you want me to fathom your upcoming releases to see if or how it can be pitched to radio, feel free to Connect.
A Compilation of Past and Present Radio Projects |
Playlists |
Not just musicians, editors and journos are music nerds....Want to know what a crazy music promoter listens to in their private time? Feel free to check below
A wild compilation of psych, jazz, post punk, soul, newbies and goldie oldies
Office Background Vibes
A few cool and maybe"lesser" known Releases in 2023
Radio |
RBB | Radio Eins | Sommer Sonntage Jury
- How Soon Is Now? - Die 100 besten Lieder, die Fragen stellen - Kathrin Adams Top 10 | So 23.07.23
- Body Parts - Die 100 besten Lieder über Körperteile - Kathrin Adams Top 10 | So 30.07.23