Welcome to my page!

I am Kathrin Adams. A bi-lingual Brit (¾ Scottish) with a degree in Sociology, born in 1992 in Luxembourg and raised in Trier, Germany.

Since 2017, I have been working as a German radio plugger, which includes active pitching and placement, conceptualizing strategy plans, and organizing interviews, sessions, and more. I began my career as an employee at radio agencies in Dortmund and Hamburg. In 2020, I made the decision to become a self-employed freelancer and moved to the exciting and thriving capital, Berlin. However, during the peak of Covid, I relocated to my hometown. Since then, I have been traveling back and forth between Trier, Johannesburg (where my fiancé lives), and the cultural hotspots of Berlin and Hamburg, always with my phone at hand for important pitch calls (believe it or not, Johannesburg and Berlin are in the same time zone most of the year).

I have worked for amazing unsigned as also signed artists by indie or major labels in the likes of Universal Music, Virgin Music, Verve Records, Because Music, Modern Sky, Fiction Records, Communion, Loma Vista, Saban, Neighbourhood, Yala! Records, 10 K, Real World and many more. A list of artist and band references can be viewed under Home.

If you want to work with me, go to Connect and together we can create a customized strategy plan to get your or your artist's music on air.